How we work – resources and methods

To support the largest research agency in the world, we operate the most sophisticated fieldwork operation.

The vast majority of our work is designed to meet specific client needs and is completely bespoke – with each of the 2,400+ projects conducted in the UK annually requiring individual management, sample collection, interviewing and quality control.

Whether audiences are affluent households, mothers of young children, empty nesters, C suite Directors or the unemployed, TNS Research International (TNS RI) has the experience and expertise to identify, recruit and research them in order to meet our differing client requirements.

Whether we invite them to become a member of an ongoing panel, to participate in a five minute survey or a qualitative ethnographic study, we are highly skilled in designing our approach to maximise participation and response.

Our resources include a large, dedicated face-to-face field-force in the UK, 3 dedicated telephone interviewing centres and the most established online panels resource of any research agency in the country.

All our services are managed by the TNS Operations Divisions, working to the highest industry standards:

TNS Field Ltd are the face-to-face data collection arm of TNS Operations. Their work is consistently praised for the quality they produce. The benefits of using TNS Field Ltd are:

• founder members of the Interviewer Quality Control Scheme, far exceeding the standards required to ensure that surveys are conducted to time and at competitive rates
• the most comprehensive interviewer training in the industry
• the very latest computer interviewing tablets
• stringently back-checking between 10% and 15% of all interviewing to ensure accuracy
• fully automated in-house management system enabling efficient monitoring and management of each and every survey.