• Who we are
• Case studies
  • Ronseal's 'It does exactly what it says on the tin' advertising campaign
  • Sony position new Bravia flat screen
• What our clients say
• How we work – resources and methods
• What makes us different

Case studies

Here are a just few highlights of projects where we've applied specialist research expertise to deliver insights to our clients.

• Ronseal, five years’ case study - AdEval™

  Ronseal’s ‘It does exactly what it says on the tin’ advertising is a long-running, successful campaign whose slogan has even been incorporated into everyday English usage – a rare example of real consumer involvement. This particular execution ...

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• Sony Bravia ‘Paint’ TV case study - AdEval™

  Sony wanted to position their new Bravia flat screen TVs as something out of the ordinary – the famous “Coloured balls” ad set in San Francisco had first launched the “colour like no other” idea and in 2006 they were seeking to keep this message fresh ...

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