Qualitative research

We believe that only genuine, human and empathetic interactions with people will lead to an in-depth understanding of consumers’ changing behaviours. To truly understand their world, we need to enter it by interacting with consumers in their time and space, communicating with them in ways that motivate their openness, and ultimately learning, developing and creating in partnership with them. These are all essential for uncovering and exploring actionable insights and developing winning concepts.

More than ever consumers are voicing their opinions in various online forums across the web. The TNS Research International (TNS RI) Qualitative Community facilitates virtual closeness, dynamic conversation and creativity, through Web 2.0. By joining their dialogue and conversations where they are happening, we can change the way clients engage with people.

The digital world brings us closer to people: consumers’ real behaviour can be observed as opposed to relying on what they claim they do. Again, this provides a unique opportunity to make a genuine connection with people and derive tacit insight that will lead to action.

To make an impact on our clients’ businesses, we deliver qualitative results and ideas in a fresh, engaging and convincing way. Above all, we take results one step further and translate consumer insight into action. By using creative techniques, we generate innovative ideas and concepts to help our clients identify and exploit marketing opportunities.