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InnoSuite™ - new product development
InnoSuite is a comprehensive suite of integrated innovation and new product development research solutions used to test over 20,000 concepts worldwide.
Snapshot summary
- Innosuite is a complete suite of integrated Innovation and New Product Development research solutions that guide our clients innovation planning from initial idea generation, right through to launch
- Enables you to get your best innovation ideas through the process faster
- Identifies and stops the weak ideas early
- Optimises the mix at each stage of development
- Helps maximise your return on investment.
Our expertise and solutions
The InnoSuite portfolio enables:
- early screening
- prioritisation of the most promising concepts
- identification of disruptive concepts via the FutureView Index
- evaluation of product fit versus consumer expectations
- diagnosis and optimisation throughout to improve speed to market
- accurate sales forecasting built for today’s marketing environment
- recommendations made by a team of new product development consultants.
Specific InnoSuite products include:
- Innosuite Idea Filter
(Early stage screening) - Innosuite Concept Screener
(Concept testing) - Innosuite Product Advisor
(Product testing) - Innosuite Value Manager
(Mix optimisation) - Innosuite Launch Maximiser
(Sales forecasting) - Innosuite Launch Evaluator
(Launch Tracking)
Key attributes of the Innosuite range
Most new product development processes have Stage Gates where go/no go decisions are made. Our Innosuite evaluative tools provide standard benchmark measures against database comparisons and a traffic light summary at each Stage Gate, together with a recommendation on the best way to proceed.
State of the art diagnostics are also available to help you 'hit the ground running' when you move onto the next developmental stage.
Our Innosuite portfolio offers enough flexibility to provide a customised approach, while still maintaining levels of standardisation which provide databases, benchmarking and facilitate knowledge management.
A global insight brand
Our integrated InnoSuite portfolio is available in countries throughout the world.
It enables our new product development consultants to guide our clients innovation planning from original concepts all the way through to launch, no matter what stage in the development process they might be.
2/3rds of all new products and line extensions fail within 3 years of being launched. Maximise your chances of success by using Innosuite - our comprehensive range of integrated innovation and new product development testing solutions.
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