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TNS Media provides indispensable solutions and insights from a full range of quantitative and qualitative research to the major players in the media sector.
Our multi-award winning team of 20 specialist quantitative and qualitative media researchers has unrivalled experience and understanding of the sector. We ensure that you get the customised research solution that’s right for you.
Offering breadth and depth of insight and knowledge across the industry, TNS Media has worked on a huge variety of projects for all of the major broadcasters, newspaper and magazine groups, as well as a range of advertising and media agencies.
Our recent clients include the BBC, Channel 4, Guardian Media Group, Associated Northcliffe, IPA (Touchpoints), Vogue, Freeview, Ofcom and S4C. In January 2008, TNS Media was awarded the contract to recruit the new BARB panel, working with our audience measurement colleagues to make TNS the key provider of TV data in the UK from 2010.
The media landscape is changing. A converging market and the pace of technological progress mean it’s no longer enough to look at media platforms in isolation. At TNS Media, we are constantly striving to find the best ways to demonstrate and understand how these all work together. While focusing on the specific needs of our clients, we also recognise the importance of creating research that engages with respondents in an era when competition for their time and attention is at an all time high.
Whether you’re looking to understand and measure an entire portfolio, track your brand’s progress or test advertising effectiveness, TNS Media has years of proven experience in providing the most rigorous and forward-thinking methodologies.
Jennie Beck
Jennie has headed the TNS custom Media Research business in the UK since 2004. The team is 20-strong and works across media – from recruiting the panel for BARB, to large-scale readership projects, via TouchPoints, Fame and Channel 4’s Semiometrie.