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AdEval™

Advertising evaluation

How do you know in advance your ad is going to work? AdEval is an advertising pre-testing system which uses powerful diagnostics to evaluate an ad’s performance and improve it to do the intended job.

BriefScape™

Business solution

Using  qualitative consumer insight to help clients develop communication approaches and inspirational advertising strategy briefs.

BPO™

Brand equity research

Can you be sure you are building power in the market as well as in the mind of consumers? Brand Performance Optimisation (BPO) helps clients see how communications affect the brand-consumer relationship, rationally and emotionally, in order to optimise the media mix.

MCA™

Marketing communication effectiveness

How accountable is marketing in your organisation? Market Contact Audit (MCA) quantifies how consumers experience brands holistically, effectively measuring the contribution of marketing to sales.

Conversion Model™

Commitment measurement

How committed are your consumers to your brand? Conversion Model is a psychological model of consumer behaviour that enables clients to detect both threats and opportunities early.

NeedScope™

Motivational research

Is your brand really tapping into consumers’ emotions? NeedScope helps marketers build more powerful brands by systematically integrating emotion into brand planning and new product development.

FutureView™

Identifies future shapers

Who are the consumers of the future driving the growth in your market? FutureView identifies the influential consumers and provides insights into how to reach and engage with them.

Optima™

Usage and attitude

Optima™ is the ultimate in understanding usage and attitudes - a brand portfolio management tool which gives clients a powerful understanding of how their market works, based on how and why consumers choose the brands they do. By combining intelligent and effective data collection with a validated model for consumer behaviour, Optima helps clients in their tactical and strategic marketing decisions.

InnoSuite™

New product development

Are you sure you’re covering every stage of the new product development process? InnoSuite is the one-stop-shop approach to innovation planning that enables clients to improve their product at every stage of the new product development process.

TRI*M™

Stakeholder management

How well are you managing your stakeholder relationships? TRI*M is the proven management information system that enables managers to continuously measure, manage and monitor relationships with relevant stakeholder groups, be it customers, employees, dealers or shareholders.

Mercury

Advertising effectiveness

A TNS RI solution for providing early feedback - a week after a new ad airs. Clients can see straight away how strong their own ad is, or whether there is a competitor ad which they should worry about.