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Savvy grocery shoppers geared up for Xmas bargains
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As supermarket shoppers gear up for their big Christmas shop, consumers brace themselves for another year of savvy buying. A TNS Omnibus whitepaper on consumers’ grocery shopping habits reveals which supermarkets they’ll visit, how much they’ll spend, what on, and more.
This whitepaper featured in The Grocer's e-newsletter – you can download the report here.
In addition to grocery habits, the survey looked at average spend on Christmas presents, the types of presents bought and by which channel, and how consumers gain inspiration for gift shopping, as well as other general festive themes. For more, contact us for a complimentary data set of the full results.