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Segmentation and positioning
TNS Research International Segmentation and positioning is part of our business dedicated to helping clients optimise brand and product portfolios as well as consolidate and define brand architecture and identify new product opportunities.
Our expertise
We understand that a key competitive advantage in an already crowded marketplace is a deep understanding of customer needs and a clearly positioned portfolio of offers. To achieve this, we help clients develop a customised segmentation of their market, as well as a detailed understanding of market positions for their own and competitive offers.
Our segmentation and positioning research helps clients to build powerful brands through proven research solutions including statistical and data mining expertise - solutions that secure best practice approaches, effective decision support output, cost-effective processes and accumulated learning.
Specialist segmentation and positioning solutions
We have segmentation and positioning solutions for all types of client needs, including a network in over 70 countries of dedicated experts with solid experience in all industry sectors. This covers both qualitative and quantitative research applications, advanced analytics as well as value adding marketing expertise.
Our clients use solutions such as NeedScope™ to systematically integrate emotion into brand planning and product development; FutureView™, where we add foresight to insight and identify influential consumers for future growth; Optima™, the ultimate Usage and Attitude approach, combining state of the art brand planning with effective data collection.
The TNS Research International point of view is that emotion is the ultimate driver of all human behaviour - hence marketers must systematically manage and research emotion, from strategic positioning to tactical mix elements.
Needscope™, the world's leading motivational research system, is uniquely equipped to help marketers get beyond the rational and use emotion to build world-class brands.
Expert Profile
Guy Kemplay
Guy provides consult in the area of Segmentation and Positioning across all sectors. He has specific responsibility for the Needscope™, Conversion Model™ and FutureView™ techniques within the UK.
Expert Profile
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Rose Davis
Rose is the UK consultant for NeedScope, within the Segmentation and Positioning Area of Expertise. Most recently, Rose has been working on large global NeedScope studies in the technology, finance and consumer sectors.
