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Conversion Model™ - commitment measurement
The Conversion Model is a psychological model of consumer behaviour that helps brand managers measure the strength of the relationship between consumers and brands.
The world's leading measure of commitment
Conversion Model enables clients to detect threats and opportunities early on, identifying and providing clear insights into how to manage brands according to the strength of the relationship.
The Conversion Model™ has been used to interview over 7 million people worldwide
Our expertise in commitment measurement
The Conversion Model is able to measure ‘commitment’ more accurately with only three questions.
The Conversion Model measures commitment according to psychological attachment, and is able to easily integrate a category level (eg different eating options) with a brand level (eg fast food chains).
A global insight brand
TNS uses the Conversion Model in its own brand image study in 34 countries, and has conducted conversion model projects in over 100 countries.
Know your customer – a convertible customer is 10 to 20 times more likely to defect than an entrenched customer.
TNS RI Video
Useful Contacts
- Guy Kemplay
- TNS Research International
- 222 Gray's Inn Road
- London
- WC1X 8HB
- +44 (0) 20 7160 5683
Download a brochure
- Conversion Model PDF (0.69 mb)