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Commitment research
TNS Research International has a business dedicated to commitment research. Our primary tool is the Conversion Model™. The Conversion Model has measured customer commitment across 100 countries, in over 300 product categories, for more than 135,000 brands
Our expertise in custom research
We understand that commitment is more important than loyalty and is a better indicator of future buying behaviour. As it is dangerous to rely upon past loyal behaviour to predict future loyal behaviour, we work with marketers to gauge the strength of a relationship that consumers have with a particular brand or service.
We help clients identify and focus on committed users of their brand, people who are more likely to give them a higher share-of-wallet, stay with the brand for longer, be prepared to pay a premium price, be less open to competitor claims and go out of their way to find their brand. We also help clients manage customers who are vulnerable/at risk.
Why do satisfied customers defect and dissatisfied customers stay? Who is at risk and who is available to become a customer? Find the answers through Conversion Model™ — 80% of the world’s most valuable brands have used it.
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