Brand and advertising

TNS Research International Brand and advertising is part of our business dedicated to brand and communication research, supported by a range of tailored solutions that help clients build power in the market as well as in the minds of consumers.

Wide-ranging brand and advertising research expertise

We understand that, for brand managers who want to develop dynamic proactive marketing and advertising, simple access to information is no longer enough. They are already inundated with facts, figures and statistics. In which case, insight is everything.

We help clients maximise their ROI through an understanding of how their brand is positioned in the category, as well as the different emotional and rational effects their advertising and promotional strategies have on their sales figures and brand share ratings.

Specialist solutions and services

We offer a wide range of specialist brand and advertising research solutions including:

Clients can also take advantage of our unique Brand Performance Optimisation (BPO™) solution, which helps them optimise the media mix by seeing how communications affect the brand-consumer relationship, rationally and emotionally.

Commitment research

We help our clients see that commitment is far more important than loyalty to a brand’s success. We work with our clients to gauge and increase the strength of the consumer/brand relationship.

Communicating on strategy? To ensure you are, TNS Research International can test and measure responses to actual and potential advertising and other communications.

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