Brand & communication

TNS Research International Brand & Communication helps clients create enduring brand relationships through the development of relevant strategies brought to life through every aspect of the brand experience.

Our approach

We strive to challenge traditional research practices and offer our clients fresh perspectives on the successful and efficient management of their brands.  

Our research is underpinned by three core principles that are essential in understanding and building strong brands: emotion, commitment and influence.

A unique portfolio of custom research expertise

Our suite of world-class solutions has been created around these principles enabling us to offer unparalleled insights into the hearts and minds of consumers across categories, cultures and continents. Our unique portfolio of services helps clients understand and test their communications, segment their market, position their brand and understand commitment to it.

Brand and advertising - our objective is to help clients live up to and deliver their brand strategy by building power in the market as well as power in the mind of consumers, measuring campaign impact at an emotional as well as rational level.

Segmentation and positioning – we help clients achieve effective brand positioning through accurate segmentation of their market, as well as a detailed understanding of their competitors’ activity and customers’ attitudes.

Commitment research - we help our clients see that commitment is far more important than loyalty to a brand’s success. We work with our clients to gauge and increase the strength of the consumer/brand relationship.

Expert Profile

Helen Rowe

Helen is Director of Brand & Communication Research and is responsible for the execution and development of TNS RI's brand and advertising tracking services and the Brand Performance Optimiser™ tracking methodology.

Expert Profile

Paul Baker

Paul Baker

Paul is the leading practitioner of ad pre-testing and evaluation research within TNS RI . He has more than 18 years experience in brand and advertising research across a wide variety of categories and clients.

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Useful contact

Picture of Helen Rowe
  • Helen Rowe
  • TNS Research International
  • 222 Gray's Inn Road
  • London
  • WC1X 8HB
  • +44 20 7160 5589
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Our sector focus

All sectors

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