TNS Research International website Visit our global site
Snacking (May 2011)
Our latest study reveals that 97% of UK adults admit to snacking between meals. With the UK now labelled as the most obese country in Europe, insight into the dietary preferences of the population shows a trend toward junk food over healthier snacks, with almost half of UK adults (45%) most likely to opt for crisps or chocolate while just 14% choose fruit as a first choice to top up their calorie intake.
- 54% wish they could alter their habits to either stop, cut down or condition make healthier snacking choices.
- Londoners admitted to snacking the most with 30% claiming to snack at least three times a day compared to those in the South East where just 9% snacked so frequently.
- While adults may lack the willpower to shun the sugary foods, 62% said they would always choose fruit as a first choice snack for their children.
- 83% of adults say they need for better education on what to feed children.
For the full report click here.
Our Snacking report was conducted as part of our People's Perspective survey series which delivers insight into the key issues affecting consumers today. To subscribe our newsletter, please contact us.