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TNS Mercury™
Mercury is our new solution for providing early feedback – a week after a new ad airs. Clients can see straight away how strong their own ad is, or whether there is a competitor ad which they should worry about.
Proven ad research measures
We include basic measures such as recognition, branding and message take-out, plus vital measures of involvement, motivation and emotional take-out.
Fast actionable feedback report 10 days after airing
How we do it
We are alerted to new ads the day after they launch, so ads go into fieldwork the day after airing. We use online to interview 300 respondents (drawn from our panel of over 130,000 panellists) and provide full feedback just 10 days later.
Mercury is robust but inexpensive: 300 interviews per ad for just £3,000
Benchmark against smartest norms possible
Subscribers can also ask to compare data on their ad against named competitor ads – not just some anonymous norm. Very transparent data!
Over 300 ads tested already in the last 10 months
TNS Mercury in the Press
Media Week – Oct 2009 
TNS Mercury - Ad of the year
- Click here Top 10 Ads from 2009 PDF (0.34 mb)
Useful Contacts
- Paul Baker
- TNS Research International
- 222 Gray's Inn Road
- London
- WC1X 8HB
- +44 (0) 20 7160 5592