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Super Group™ - ideation and concept development
Super Group creates relevant, differentiated and exciting ideas which will in turn have more chance of market success.
Generating bright ideas and developing exciting concepts
A steady flow of new ideas is critical to the success of any business but it is not always easy to manage. Often companies find themselves stuck in their thinking and in need of a fresh approach.
Super Group brings together creative consumers, clients, category and design experts and our expert facilitators for a high intensity creative workshop that allows the freshest and most exciting ideas to emerge.
Super Group delivers a huge number of sparkling new ideas from which a selection of exciting and winning concepts is developed.
Our expertise in ideation and concept development
Our qualitative experts in innovation carefully plan the session to ensure the right creative problem-solving exercises are run against the strategic objectives and consumer insights.
During the session, the client team interacts with experts and specially recruited and trained creative consumers to maximise creativity and provide an outside-in perspective.
Useful contact
- Gary Evans
- TNS Research International
- 6 More London Place
- London
- SE1 2QY
- +44 20 7656 5299
Useful contact
- Milly Chu
- TNS Research International
- 6 More London Place
- London
- SE1 2QY
- +44 20 7656 5534
