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Insightment™ - insight generation
Insightment is a proprietary insight generation toolkit which provides an in-depth understanding of consumer behaviour, needs and concerns, to transform observations into actionable insights.
Crafting insights from consumer learnings
Success in innovation comes from meeting real consumer needs so the secret of finding big ideas faster is knowing where to look. To uncover consumer needs you have to understand what makes people tick but it can be hard to find genuine differentiated consumer insights from conventional techniques.
We believe consumer insights can emerge from a structured process: Insightment™ is our proprietary insight generation toolkit. It identifies new insights through face-to-face consumer immersion, expert category input, and a variety of knowledge sources, including quantitative research findings.
To uncover fresh ideas that successfully address real consumer needs, you need genuine insights
Strategic idea generation and concept develpoment
Combining real consumer immersion with trend information and qualitative data, Insightment generates observations based on conscious and subconscious perceptions, behaviours and needs.
Observations are then interpreted and transformed into actionable insights during an Insightment workshop, using a consistently creative approach and leading-edge techniques.
Useful contact
- Gary Evans
- TNS Research International
- 6 More London Place
- London
- SE1 2QY
- +44 20 7656 5299
Useful contact
- Milly Chu
- TNS Research International
- 6 More London Place
- London
- SE1 2QY
- +44 20 7656 5534
