Travel and tourism

We work with all the National Tourist Boards in the UK and Ireland (including Visit Britain, Northern Ireland Tourist Board, Tourism Ireland, Visit Wales and VisitScotland), as well as many of the regional tourism organisations in Scotland, Wales, Ireland and England.

We have many years’ experience in conducting both qualitative and quantitative research across the travel and tourism sectors and have developed many sector specific skills that make our offer in this market unique. Many of the travel and tourism team have previous
client-side industry experience.

Within the travel sector, we provide our clients with a range of business services and solutions, including:

• customer satisfaction
• research with passengers
• customer profiling studies
• origin and destination surveys
• modal choice studies
• mystery shopping programmes.
  

Within the leisure and tourism sectors, our clients can expect solutions and insights derived from:

• surveys of visitors to destinations and attractions
• customer or visitor satisfaction surveys
• evaluation of marketing and policy initiatives
• economic assessment of major events – sports, entertainment, conferences etc
• monitoring the levels of participation in certain leisure activities
• monitoring the levels of demand for different types of tourist accommodation
• assessing the levels of current and potential demand for destinations in particular markets or within specific market segments – both for UK residents travelling within Britain and overseas, as well as for overseas visitors considering Britain as a leisure destination.