Technology

In an industry whose growth is relentless, TNS Research International understands that technology companies need to be proactive and nimble to capitalise on new opportunities and secure competitive advantage.

Investigating issues such as convergence, consumerisation, mass innovation and mobility, we work with companies across the industry, from telecoms network providers and device manufacturers, to IT hardware, software and services companies, to consumer electronics and internet service providers.

We bring not just technology expertise to the table, but also work closely with experts in our Media, Consumer and Panels teams to deliver fully integrated solutions across multiple areas.

Our approach ensures we deliver effective insights and recommendations that are clearly understood, practical to implement and help drive change. We can help our clients with joined up solutions that:

• optimise your product range - identifying the niche product needs of today that will be the big innovations of tomorrow
• get the most out of your retail environment - to gain a competitive advantage over your rivals
• help you to manage your customer base better - how to most effectively retain your customers and attract those of your competitors
• maximise the impact of your brand and communications - including identifying the most effective brand and channel strategy for attracting and retaining customers.