Business-to-business (B2B)

TNS RI provides a comprehensive range of strategic and tactical research services and delivers clear insights on brand, service and market opportunities to a wide range of clients - both in the UK and around the world.

We conduct research amongst businesses (and also consumers) for companies in the following sectors:

• energy - gas, electricity, fuel
• automotive
• delivery and collection - mail, courier
• logistics and distribution
• business and consultancy services
• office supplies
• manufacturing
• building and construction

We have particular expertise in conducting large multi-country B2B studies and in the last 12 months alone we have conducted interviews in more than 30 different countries.

As well as providing specialist expertise in B2B research across all sectors, we work closely with our clients to tailor research programmes to their needs.

Each project is custom designed, taking account of the precise research objectives and geographic reach. Data collection ranges from face-to-face depth interviews, through telephone interviews (either centrally or locally dialled) to web-based surveys. Sample size, interview content, respondent availability and language mix all drive methodology selection.

We conduct continuous, tracking, and one-off programmes and, where appropriate, incorporate leading-edge research solutions often through the application of TNS RI Business Solutions, such as TRI*M™, Brand Performance Optimiser™, AdEval™, Conversion Model™, and TNSInfo™.

We are experienced in obtaining interviews with hard-to-reach and senior business personnel, and frequently conduct projects in rarely researched sectors - recent examples include freight shipping, printing, and mining.

Whatever your business objectives and priorities, we can help you grow your corporate profitability and ensure you get the most out of your marketing expenditure.