Test & Decide

Measures the effectiveness of all automotive ad campaigns:

• Running for more than 10 years
• Tests more than 800 ad executions per country, per annum
• Monitors more than 85 models per country, per annum

Covers 80% of the European ad market:

• UK, Germany, France, Spain and Italy

Follows TV, Press and Outdoor ad campaigns:

• Results available by execution and media type
• Results can be viewed at a global level for multi-platform, multi-market campaigns
• Study conducted amongst specific targets:
• New car buyers for particular car segments within specific countries
• Results provided can be compared to relevant norms
• Norms available by segment (B, M1, M2, H and MPV)
• Norms relating to the brand’s origin are also available– national vs imported, as are norms relating to the level of investment

Is your ad seen by the target audience?

• Recognition
  

How well does the ad work for the brand / model in question?

• Brand & Model Attribution

How well-received is the ad?

• Likeability

Does the ad convey the desired message?

• Message take-out (Only for TV)

Latest findings are available at the beginning of each month.