Automotive

And the importance of remaining competitive has never been greater, especially with companies having to address:-

• Globalisation
• New regional legislation for distribution 
• New markets with high potential
• New environmental constraints 
• Increasingly demanding customers
• Economic slowdown
  

Our network of over 250 international experts is dedicated to the automotive industry and will combine the latest research techniques with in-depth knowledge of the market.

We offer analysis and insight for research programmes in over 50 countries in Europe, America and Asia Pacific. We have a global vision, but one which remains attentive to the needs of local markets

We provide insight and advice to help you make the right decisions. Major brands use our services across all areas of the industry:-

• Automobile manufacturers (cars and trucks)
• Parts manufacturers & suppliers (tyres, exhausts etc.)   
• Heavy equipment 
• Dealerships
• Car rental
• Fuel
• Advertising agencies

We tailor our approach to meet your needs:- 

• Global or local
• Quantitative or qualitative
• Ad hoc or continuous
• B2B or B2C
• Methodology: internet, telephone, face to face, postal, omnibus or mystery shopping
  

Based on more than 40 years of experience, here are some examples of how we can keep you ahead of the competition:-

• Market assessment and analysis
• Competitive analysis 
• Usage and attitude surveys (U & A)
• Concept tests
• Quality of service studies
• Distribution studies
• Studies of satisfaction and commitment – customer or dealer level
• Brand studies
• Ad tracking, pre-tests and post-tests
  

• No. 1 for automotive marketing studies worldwide
• International teams dedicated to the automotive sector
• More than 40 years of experience 
• Advanced techniques and solutions
• A proactive approach: more insight, better understanding and more recommendations