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Whitepaper - Are You Making the Best use of Your Website?
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- Latest whitepaper, by TNS UK Latest whitepaper, by TNS UK PDF (0.67 mb)
Research from the latest Digital Life study finds that despite ever increasing 'bytes' of consumer generated content online, the brand website still plays a vital role in informing consumers about a brand. In his latest whitepaper, Guy Kemplay head of Brand Strategy, TNS UK, considers what the implications are of this finding for brands when they are looking at both their overall digital strategy and specifically executing their brand's website.
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