Did you know that one of the main prioritised concerns for the European Union is unemployment?

Or that despite the fact that the economic downturn had a massive global impact in its first few months, Europeans feel that each country has tended to act alone in trying to tackle the crisis  – 44% of Europeans hold the opinion that efforts have been fragmented; 39% think the opposite.

Although Europeans are multifaceted, collectively their needs, wants, behaviors and attitudes as consumers can often be more alike than first thought.  In the course of the last 60 years, the European Union has gone through profound changes economically as well as politically, making the European Union the number one economic power in the world today. 

Connect with the Europeans is a new TNS study that looks at the evolution of public opinion around current issues across the European community such as globalisation, unemployment, the protection of the environment international affairs and much more. For more key facts click here to visit the Connect with the Europeans website.